What must a funeral director do before any sales agreement?

The correct answer highlights the responsibility of a funeral director to ensure that consumers are fully informed of their rights regarding the selection of services they desire before entering into any sales agreement. This principle is grounded in the ethical obligation of funeral directors to promote transparency and consumer rights in the funeral planning process.

By advising individuals about their rights, funeral directors help clients navigate their options and make informed decisions about the services they need or want. This includes understanding that they can choose specific services rather than being compelled to accept a complete package, which is crucial for empowering consumers and fostering trust.

In contrast, the other choices do not reflect the essential obligations outlined in laws regulating funeral practices. Offering a discount does not address the fundamental right to select services; providing information about competitors may not be relevant to the transaction; and obtaining a witness's signature is not typically a necessary step in establishing a sales agreement in the context of funeral services. Therefore, informing clients about their rights is a critical aspect of ethical practice for funeral directors.